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PepsiCo Extends Deal With NHL

PepsiCo has signed an extension of its North American partnership with the NHL that continues a relationship dating back more than a decade. Sources said it is a five-year extension with options for additional years. Between activation and media commitments, the deal is valued at more than eight figures per year, an increase from the five-year extension PepsiCo signed in 2012.

Read the whole story at New York Business Journal »

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