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Tecate Brings Back Boxer For 'Bold' Campaign

Tecate is bringing back world-champion boxer Canelo Alvarez for what Tecate plans will be an even stronger marketing punch with the next evolution of its “Born Bold” umbrella campaign. Tecate said it would “increase investment in paid media by five-fold,” running creative for 52 weeks, more than triple the 17-week appearance for its 2017 effort, and expanding the reach to more platforms and more areas of the country.

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