Four agencies — BKV, Hiccup, Umarketing and unified.agency — are combining their service and client roster under one umbrella marketing firm, The Drum Agency.
This newly created agency will focus on content strategy, technology, paid media, PR, data and creative innovation with operations in Atlanta, Chicago and New York.
These four agencies first started collaborating in 2016 and came to conclude that a merger would enhance their capabilities. "We knew to really bring unified marketing to our clients, we needed to create a world without internal walls," says George Wiedemann, CEO, The Drum Agency.
Under this new agency, both prospects and current clients — such as AT&T, Chase, PayPal, Aflac, Spanx, Carhartt, American Red Cross and Wounded Warrior Project — will be serviced across the entire agency portfolio.
Weideman and Ken Lomasney, who is COO of the overall business, will be joined by the individual companies’ CEOs to serve as the group's senior leadership team.
Drum now has approximately 160 employees across its three offices.
Drum was selected as the network's umbrella name because executives felt it was most aligned with their vision to provide a truly unified marketing solutions — "to lead the industry by combining content strategy, media, technology and data to encourage people to move in rhythm with the goals of our clients."