Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency.
Previously Lancaster was executive creative director. He joined the agency in 2016 as a creative director.
Lancaster is a veteran of the Dallas/Fort Worth advertising industry, having held previous creative positions at The Marketing Arm, Schaefer Advertising Co. and Epsilon@Purple.
As a partner, Lancaster will continue working alongside Co-Founders CEO Erik Herskind and COO Olivia Cole, while adding, as the agency put it, a “vested interest in the financial performance of the company – and future growth.”
“Our mission has always been to maintain strong culture as our agency grows,” stated Cole. “And bringing Todd into our partnership solidifies that mission.”