Marketing people spend 95% of their time on brand maintenance when the real opportunities lie in brand creation. Look what the iPod has done for Apple Computer. In the first quarter of 2005, Apple
sold 5.3 million iPods. This year alone, iPod sales should reach $5 billion. The iPod brand dominates its market segment, accounting for 91% of all MP3 players with disk drives.
Read the whole story at Adage.com, June 20, 2005 »
