Publicis Taps Microsoft To Help Turbocharge Marcel

Publicis Groupe is partnering with Microsoft to further develop the Groupe's artificial-intelligence platform Marcel.

Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its user experience. Microsoft will construct the platform and offer its expertise in AI development.

Financial terms of the deal were not disclosed.

There is no word on whether this relationship is exclusive or if Publicis can also reach out to additional partners (and Microsoft rivals) like Google.

Thanks to the involvement of Microsoft chief Satya Nadella and his team, "we are accelerating to make Marcel the engine of transformation of our group, and propose the great ideas that cultivate creativity in all its forms," stated Arthur Sadoun, chairman, executive board, Publicis Groupe.

Publicis Group and Microsoft will unveil this newly enhanced Marcel on May 24, 2018 in Paris, at the Groupe's Viva Technology festival.




2 comments about "Publicis Taps Microsoft To Help Turbocharge Marcel".
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  1. Joe Shain from Allscope Direct, January 30, 2018 at 9:51 a.m.

    Sounds like a brainstorm influenced by French wine . We all see the difficulty in executing new technology and the resistance to adoption plus this isn’t client focused its internally focused .. how it really benefits the client is very unclear... certainly in media can’t see the benefit . Sharing creative ideas and industry expertise across the markets maybe but this will be a black hole financially and will take twice as long to implement than projected.  Extremely risky endeavor for a new CEO. Stay tuned 

  2. Craig Mcdaniel from Sweepstakes Today LLC, January 30, 2018 at 3:50 p.m.

    I could see this as a partnership to help MS to gain a greater presence in banner ads. Microsoft has not been successful in online advertisement but has made great improvement in online search and advertising on search. For Publicis they could gain a bigger share in online ads but also reduce cost by saving on transaction cost that they pay to Google and Doubleclick if their long term goal is to compete at that level.

    As a publisher, I would welcome another major competitor that would pay more for my banner ad locations.  This could be interesting.

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