Publicis Groupe is partnering with Microsoft to further develop the Groupe's artificial-intelligence platform Marcel.
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its user experience. Microsoft will construct the platform and offer its expertise in AI development.
Financial terms of the deal were not disclosed.
There is no word on whether this relationship is exclusive or if Publicis can also reach out to additional partners (and Microsoft rivals) like Google.
Thanks to the involvement of Microsoft chief Satya Nadella and his team, "we are accelerating to make Marcel the engine of transformation of our group, and propose the great ideas that cultivate creativity in all its forms," stated Arthur Sadoun, chairman, executive board, Publicis Groupe.
Publicis Group and Microsoft will unveil this newly enhanced Marcel on May 24, 2018 in Paris, at the Groupe's Viva Technology festival.