Around the Net
Sleep Number Signs NFL Deal
- NYSportsJournalism.com, Friday, February 2, 2018 8 AM
Sleep Number has signed a multi-year deal to become the “official sleep and wellness partner” with the NFL. The alliance expands upon Sleep Wellness’s NFL team partnerships, including a 10-year pact with the Minnesota Vikings signed this past October and the Dallas Cowboys. Financial terms of the NFL deal were not released. Players league-wide will feel the impact of the alliance almost immediately.
