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NBC Promotes Olympics During Super Bowl Spots

Promotional announcements from the network for its own shows typically account for about 15% of total ad time and 25-30% of all spots in the game, according to media intelligence firm Kantar Media, NY. Spots promoted the Olympics, the FIFA 2018 Russia World Cup and shows including The Voice and World of Dance, as well as an umbrella spot, “Let’s Go Crazy,” that includes stars from across the network.

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