Around the Net
Alexa Loses Voice, Wins 'USA Today's Ad Meter
- USA Today, Monday, February 5, 2018 8 AM
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes. The winning ad opens when Alexa gets a common question: What’s the weather? Amazon’s virtual assistant answers in her familiar, soothing voice, “In Austin, it’s 60 degrees with a chance ...” and then she coughs and conks out.
