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Doritos Squashes Rumor About Chips Aimed At Women

Consider the Lady Dorito. The internet did, for a couple of days, after a podcast interview with the chief executive of PepsiCo went sideways. The company had to clarify that, no, it was not going to create Doritos for women with reduced crunch and less orange finger dust. This media hysteria began, as it often does, with an apparently off-the-cuff quote, in this case from an interview with Indra Nooyi, chief executive of PepsiCo.

Read the whole story at The New York Times »

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