Around the Net
Macy's Pulls Out Of Multi-Retailer Loyalty Program
- Chain Store Age, Wednesday, February 7, 2018 8 AM
Macy’s will no longer participate in the Plenti program — an online marketplace that features deals from its retail partners. The department store chain didn’t share specifics on why it was leaving the program, which it joined in 2015. But a big factor could be its focus on the relaunch of its revamped loyalty program, Macy’s Star Rewards, which functions as a tiered rewards system that gives its very best shoppers perks.
