• by Steve McClellan  @mp_mcclellan, February 7, 2018

State Farm has named ReKTGlobal as its agency of record for e-sports.

The agency has already put together the insurance giant’s first e-sports sponsorship. State Farm will serve as North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational, and All-Star Event.

The NA LCS State Farm Analyst desk will provide analysis and breakdown of the NA LCS’ big plays.

“At State Farm, we have a long, proud history of partnering with sports leagues, teams and their fans,” stated Ed Gold, advertising director at State Farm. “With ReKTGlobal, we’ll be able to engage e-sports fans in a more dynamic way and find creative and unique ways to bring value to the e-sports ecosystem.”