- The Verge, Wednesday, February 7, 2018 9:43 PM
In recent years, Facebook has hired pollsters to closely track the public perception of top execs like CEO Mark Zuckerberg and COO Sheryl Sandberg,
The Vergereports. Way beyond basic brand
measurement, “It is unusual for a company to have a staff person charged exclusively with monitoring perceptions of its CEO full time,” it writes. “The move reflects [Zuckerberg's]
close association with Facebook’s brand and his role as the company’s chief spokesman.”
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