Around the Net
Bud Light Sales Slide, Prompting Possible Distributor Marketing Cuts
- Food Dive, Thursday, February 8, 2018 8 AM
Beer distributors are facing a dilemma when it comes to Bud Light: sink more money into marketing the brand in the hopes that the short-term loss will lead to long-term loyalty and growth, or cut the advertising and take the boost to the bottom line now. Consumer tastes have been shifting away from traditional brews in recent years, in favor of craft beer, spirits and wine.
