• by Tanya Gazdik , February 9, 2018

Hyundai CMO Dean Evans will give the keynote presentation at MediaPost’s Marketing: Automotive conference, scheduled for March 28 during the New York International Auto Show media days.

Evans is responsible for all marketing activities for the carmaker in the United States. He has more than 25 years of deep and broad experience in automotive, including leading roles with automakers, digital marketing agencies and dealerships. Prior to joining Hyundai, Evans was the chief marketing officer of Subaru of America from 2011 to 2014.

He has also been an entrepreneur-executive in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc., chief marketing officer of Dealer.com, and vice president of marketing of Dealix.com. Evans began his career as a Pontiac sales consultant in Boulder, Colo., and spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.

During this year’s conference, we ask auto brands to discuss the data that is being collected inside cars today, ownership structures, and how first-party auto data is being paired with second and third-party data, and then deployed for marketing communications.

In addition, we will also cover the following auto marketing trends:

• How to assess which data is most valuable to your brand’s bottom line

• Feature marketing: should your brand tout more or less technology in its messaging?

• How artificial Intelligence and predictive analytics are changing auto marketing

• Engaging new demos through on-demand and subscription services

MediaPost is seeking suggestions for our annual Marketing: Automotive Awards, which will be awarded during lunch at the conference. If you'd like to nominate a star-worthy candidate in automotive marketing, please send your nominations to Tanya Gazdik, Automotive Editor, tanya@mediapost.com, by midnight ET Feb. 13. 

The categories are: Automotive Marketer of the Year, Automotive Agency Of The Year (Traditional), Automotive Agency Of The Year (Digital), Best Integrated Campaign (3 channels or more, including online), Best Social Campaign, Best Minority or Interest Group Campaign, Best Viral Marketing Execution or Campaign, Best Interactive Execution or Campaign and Best Campaign For a Dealer Group. 

Please limit your nomination to no more than 500 words and three hyperlinks to creative. For inspiration, check out past inductees  here.