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Ford Chooses Olympics Over Super Bowl

Ford sat out Super Bowl advertising this year in order to focus its marketing spend in a different direction. That direction is towards NBC and its wall-to-wall coverage of the 2018 Winter Olympics as a springboard for the all-new Expedition and EcoSport. Two new ad campaigns that debuted on Friday during NBC’s coverage of the Opening Ceremony for the 2018 Winter Olympics highlight the vehicles.

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