Insurance company Aflac has confirmed that it has launched a review of its creative ad agency assignment.
The firm previously worked with Publicis.
Catherine Blades, senior vice president and chief brand and communications officer at the company issued this statement:
“As the marketplace evolves and consumers are looking for different options, we want to ensure we are meeting them where they want to be met through robust distribution channels, spectacular customer service and products that are second to none. We know that our creative work historically has an impact on distribution and want to ensure that as trends continue to evolve and emerge, we are delivering in meaningful, relevant ways.”
And for those of you who are wondering, Glades also confirmed that “yes, the Aflac Duck will continue to be prominent in our advertising, marketing and our Corporate Social Responsibility programs.”