• by Larissa Faw , February 13, 2018

Air Canada is supporting its 20-year sponsorship of Canada’s Olympic Team and 11-year support of Canada’s Paralympic Team with the "Our Time" TV spot voiced by actor Ryan Reynolds. 

Developed with FCB Canada, the creative is designed to show how openness and multiculturalism make Canada a "role model for the world."

Additionally, Air Canada has agreements with six high-profile athletes who are featured in its out-of-home campaign, including figure skaters Patrick Chan, and Tessa Virtue and Scott Moir, Canada’s flag bearers.