Miami-based multicultural agency Alma has launched a marketing science and analytics department and has appointed Monique Delarosa to run it.
Delarosa, a Dominican-American from New York City, is a 15-year marketing industry veteran who joins the agency from the client side at Citibank, where she was chief marketing & analytics officer for the Sears Credit Card portfolio.
Previously, she was with Publicis Groupe’s SapientNitro on the agency side. Earlier she led strategy and analysis initiatives for GE Capital, JP Morgan Chase, and KeyBank.
“There’s an absolute need in our market to define this new domain from the multicultural perspective,” stated Isaac Mizrahi, co-president & chief operating officer at Alma. “Providing our clients with relevant business analytics will help them make fact-based business decisions and proactively track the effectiveness of campaigns.”