Seeking to raise its national awareness thanks to advances in reproductive technologies and a record number of individuals and couples seeking fertility treatment, the Colorado Center for Reproductive Medicine (CCRM) has selected Terri & Sandy (T&S) as its first-ever AOR, beating out Barrett SF and Deep Focus.
Women’s Marketing landed media duties via a pitch review in partnership with T&S with a scope that includes SEO, digital analytics and media buying. Havas Formula landed PR duties.
T&S will lead all integrated marketing and creative duties, with their first consumer brand campaign launching in April 2018. The digital-centric strategy will focus on video content and social as well as a push that extends into print and radio. The creative will target the full range of fertility patients at various stages of their fertility journeys.
In addition, T&S will be tasked with overhauling CCRM’s website and will introduce a new logo and identity for the brand.
Later this year, CCRM will introduce several B2B initiatives, starting with a complete digitization of its provider outreach program and a campaign targeting healthcare providers and practitioners.
There was a personal side to the pitch for agency co-founder/co-CEO Terri Meyer. “My cousins, who were having trouble conceiving, had their babies thanks to CCRM,” she said. “The name has such stature in the fertility world and we are thrilled to be in the business of helping to build families.”
CCRM’s fertility network consists of 36 reproductive endocrinologists, a team of research scientists, embryologists, and professional staff in 10 locations across the U.S. and Canada.