The article, "Kelsey Group: Consumers, Click Fraud Will 'Compel' Pay-Per-Call Adoption," in the Wednesday issue of
OnlineMediaDaily mischaracterized one of the study's statements. The Kelsey
Group took the position that online advertisers will be "compelled" to adopt online advertising in general, and that pay-per-call ads can serve as an online presence for small-and-medium enterprises
that do not have a Web site to drive traffic to with traditional online ads.
