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Does Snapchat Have Ecommerce Potential?

  • Re/code, Tuesday, February 20, 2018 4:19 PM
Nike “dropping” its latest Air Jordan on Snapchat has interesting implications for the messaging platform. “The sneaker drop comes a few weeks after opening up its own Snap Store storefront, where it sold some of its own branded sweatshirts and hats,” Recode notes. “For now, though, these launches come across as compelling one-offs rather than a cohesive online commerce strategy.”

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