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Gumtree To Cut Back On Digital Brand-Building Spend

  • Campaign, Wednesday, February 21, 2018 7:29 AM
Here's something you don't read every day. Classified ad site Gumtree has told Campaign that it is holding back on the digital brand-building spend because the channel isn't working as well as it had hoped. Overall digital spend is increasing, but the amount dedicated to brand-building is being dialled down.

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