Amazon Prime members who use their Amazon Visa rewards card to make purchases at Whole Foods will get 5% back. Non-Prime members aren’t left out in the cold, however. As long as they use the Amazon Rewards Visa card at Whole Foods, they’ll get 3% back on every purchase. The move is yet another benefit to being a Prime member and also aims to help undercut the “Whole Paycheck” view of the grocery chain.