• by Ray Schultz , February 22, 2018

SAP has launched three products to help companies comply with the EU’s General Data Protection Regulation (GDPR). They are available separately or in a package.

Following its recent acquisition of Gigya, SAP says it can now help clients assert control over their data while executing registration, consent preference and profile management.

It adds that these tools can scale up to manage billions of identities across thousands of digital properties and hundreds of brands.

The three new solutions are: 

SAP Hybris Identity, which facilitates customer registration and login across web sites, mobile applications and Internet of things (Iot) devices. It features flexible user authentication options, federation standards and single sign-on, according to SAP.

SAP Hybris Consent, which captures consumer consent to terms of service and privacy agreements such as cookie and marketing communications permissions. Consent and consent history can be tracked across the customer life cycle, the company adds.

SAP Hybris Profile, which provides a single customer view encompassing identity information, profile attributes and other data. This can be done in real time or in batch with any application, service or data warehouse, SAP claims.

GDPR, which takes effect on May 25, establishes new rights that apply to firms anywhere in the world that collect personal data on EU residents and citizens.