• by Richard Whitman , Columnist, February 26, 2018

Warc is out with its most effective agency rankings.

Starcom Chicago tops the list of Warc’s most effective media agencies ranking this year.  And it did so with almost triple the points of the second-placed agency.

PHD Shanghai entered the top 10 for the first time this year after a previous highest rank of 14 in 2015.

Mindshare Istanbul’s work with a range of top advertisers including Unilever, Vodafone and Nestlé brought them into second place this year.

On the creative agency side, Australia's Clemenger BBDO tops the table for the first time this year with work on two top 10 campaigns-- 'Meet Graham' and 'Hungerithm'.

New Zealand's Colenso BBDO follows in second, with work on Burger King and DB Export contributing to their score. Last year’s top agency, adam&eveDDB, fell  to ninth.

Eight of the top 10 digital/specialist agencies are from the US, with Chicago-based agencies making up the top three. Participation in Whirlpool’s 'Care Counts' campaign contributed to DigitasLBi and Ketchum holding first and second places respectively. Ketchum was one of four re-entrants to the top 50 this year, alongside Leo Burnett/Arc Worldwide, Weber Shandwick and Momentum Prague. R/GA agencies had a strong year, with their London and New York agencies in seventh and eighth respectively.

There’s a ton more detail in the report, which can be accessed here.