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Mastercard CMO Says CMOs Will Be Replaced If They Cannot Explain Their Role

  • Campaign, Tuesday, February 27, 2018 7:43 AM
Mastercard's CMO believes the CMO role is on the wane because too many top marketers are unable to quantify and explain what the role offers their employer. Campaign reveals this is why Raja Rajamannar believes some major brands have replaced CMOs with Chief Growth Officers.

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