After launching its Next Gen Network Platform last week, Conde Nast announced today it has launched an influencer platform to accompany it.
The Next Gen Influencer Platform offers a curated group of both in-house and external talent that allows advertisers direct access to the audiences of approximately 3,500 influencers, all with significant social-media followings sortable by category.
The company estimates the influencers combined reach more than 300 million followers.
Through the Influencer Network, Conde Nast will be able to identify influential voices in fashion, style and beauty for advertisers, “offering clients an unparalleled level of measurable engagement and ROI, across all platforms.”
Pamela Drucker Mann, Chief Revenue and Marketing Officer for Condé Nast, stated: “It’s not just about the raw scale of a campaign, it’s also critical to reach the right audience, and our editorial and data capabilities give us a significant advantage over our rivals.”
In addition to providing access to new audiences, the platform is built to offer development and production resources and creative strategy.
Advertisers will be able to use CitizenNet, a social data and marketing platform acquired by Conde Nast in 2017, to filter out influencers appropriate to their campaigns, reaching larger audiences through those people who have already built a large, devoted following.
CitizenNet’s analytic tools allow advertisers to measure the success of each campaign.
Conde Nast’s Next Gen Network includes digital titles like Teen Vogue, Healthyish and GQ Style, in addition to brands like Lenny Letter and Iris, a video platform featuring original programming. The network targets a millennial-heavy audience.