Around the Net

Tailored Offers Are In -- Remembering Birthdays? Not So Much

A survey by YouGov suggests that while the improvement in relevancy of a personalised offer goes down well with consumers, using personal information -- such as knowing their name and recognising their birthday -- is not a big deal. According to Netimperative, only 7% of consumers are impressed, compared to around one in two who appreciate a tailored offer.

Read the whole story at NetImperative »

Next story loading loading..