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Sir Martin Sorrell Plays Down P&G Headlines

  • The Drum, Thursday, March 8, 2018 7:34 AM
Sir Martin Sorrell has played down the headlines caused by Marc Pritchard's latest speed on transparency and reducing "wasted media by 50%". According to The Drum, Sir Martin readily admits that the agency model has to change to be fit for the digital era but also reveals Pritchard has clarified the points with him personally and that spend will continue to go through agencies.

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