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A-B Hails New Movie As One Big Budweiser Commercial

Who doesn't love a wedding? For that reason, Anheuser-Busch Cos. is inviting Budweiser drinkers to the New Line Cinema comedy "Wedding Crashers," which opens nationwide July 15. Besides placing Budweiser in the movie, the St. Louis brewer will roll out two television spots that use clips from the movie, something A-B hasn't done for a promotion since "Backdraft" in 1991.

Read the whole story at St. Louis Post-Dispatch, June 26, 2005 »

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