The established automakers have been attacking Tesla in entertaining and trollish ways in the last two weeks. The first two are Hyundai and Jaguar. Jaguar started by filming some 0-60-0 MPH acceleration-and-braking races between its new i-Pace crossover and Tesla's Model X. In Hyundai's case, the Tesla-trolling consisted of buying large billboard advertising with a picture of the Hyundai Kona EV and the text 'Your turn, Elon.”