HomeGoods is out with a new campaign from its agency, McCann New York, called “Go Finding.”
According to the agency, it’s based on the idea that most people love the “thrill of the find: that special feeling you get when you discover something amazing.”
The campaign positions the off-price retailer as a “place to wander, to get inspired, to discover.”
The campaign spans TV, digital and social.
Have a look at a sample of the work here.