1 in 4 Regularly Delete Apps To Free Up Storage


At a time when brands are competing for “shelf space” more than ever before, new research indicates they may face a particular challenge when it comes to consumers’ smartphones, especially if a brand’s mobile app isn’t engaging or provides immediate utility.

One in four consumers say they remove unwanted apps …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications