WPP digital agency Wunderman has launched a new practice designed to provide an alternative to clients and other marketers considering in-house agencies.
The offering is called Wunderman Inside, which provides clients with a mix of on-site specialists and in-agency resources.
The agency already works with several clients using the Inside model including Best Buy and UK supermarket chain Sainsbury’s.
Mark Read, Wunderman’s global CEO, stated: “There is growing demand from clients for greater proximity to their marketing teams. Wunderman Inside combines strong on-site resources and the strategic and creative power of the agency to give clients the right balance of speed, cost efficiency and innovation.
"We believe this is a more effective long-term model than typical in-house agencies that struggle to attract talent and consultancy-led models, where clients become dependent on expensive resources.”
James Sanderson has been appointed managing director of the new Wunderman Inside practice. Previously, he was with creative agency Oliver UK, where he was Chief Operating Officer. Prior to Oliver, he held senior roles at Teamspirit, Digitas and spent 10 years at Glue Isobar.