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Facebook Floats New Opportunities for Content Creators

Facebook is piloting a product testing program built around creator needs, Marketing Land reports. “Scheduled to roll out over the coming weeks to a small group, the experimental features are aimed at driving more fan engagement for creators and helping them create revenue from their Facebook activities,” it writes. “Facebook is experimenting with two different revenue-generating tools … One will allow creators to shop themselves to advertisers and brands for branded-content opportunities.”

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