Facebook is piloting a product testing program built around creator needs,
Marketing Land reports. “Scheduled to roll out over the coming weeks to a small group, the experimental
features are aimed at driving more fan engagement for creators and helping them create revenue from their Facebook activities,” it writes. “Facebook is experimenting with two different
revenue-generating tools … One will allow creators to shop themselves to advertisers and brands for branded-content opportunities.”
Read the whole story at Marketing Land »
