Smartphones Drive Podcast Consumption

If there was any doubt that the proliferation of smartphones has had a significant impact on podcasting, a new report released this morning by Nielsen will put that to rest.

In the past three years alone, the percentage of smartphone users “watching, listening or downloading” a podcast in the past ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications