• by Ray Schultz , March 20, 2018

SMS was the medium of choice for Democratic voters in the recent special House election in Pennsylvania -- far outpacing email, at least among progressive app users.

According to Chacka Marketing, 92% Users of the Vote With Me app preferred SMS, compared with 6% who liked phone calls and 3% who wanted email.

Chacka, a digital agency, partnered with the New Data Project to get out the progressive vote.

The company also reports that direct mail postcards were not effective — of 13,000 sent, only one app install resulted.

Chacka ran a ten-day advertising campaign to drive installs of the VoteWithMe mobile app. The effort targeted progressive voters in Pennsylvania’s 18th congressional district. Democrat Conor Lamb won the special election by a margin of only hundreds of votes.