Commentary

Media Brands Need to Raise Their B2B Marketing Game

Getting that big advertising deal is fast becoming an all-or-nothing proposition.

For starters, the RFP, which invites a big crowd of competitors, appears to be going away. Fully 54% of advertisers using RFPs say so, and together, they predict it will happen in 2.1 years.

Already, RFPs apply in ...

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