Augmented reality is finally starting to get more real.
Millions of consumers of all ages discovering it through Pokémon Go a while back was a start, at least for people seeing what AR actually is, even if they didn’t know what to call it.
Now, however, augmented reality is moving more into what consumers do day to day.
Lowe’s just introduced ‘View in Your Space,’ a new Lowe’s app feature for Android users with ARCore enabled phones that lets consumers see what products would look like in their homes before making the purchase.
While browsing products in the Lowe’s app, consumers tap the ‘View in your Space’ option. The customer then is prompted to scan their surroundings, wait a few seconds and the item appears in augmented reality.
The item then can be dragged into the desired spot, with an add-to-cart option if the consumer decides on the product. A neat feature is that the customer can walk around the product, seeing it in different perspectives, while the item remains the same size and in place, which is shown in a Lowe’s video.
Swedish-based Ikea and other retailers also let customers view products in place via mobile AR. More companies of various categories are tapping into augmented reality. A few examples:
There are many more examples and even more to come. Augmented reality finally has arrived.