TV Enters Permanent Ad Recession
- by Joe Mandese @mp_joemandese, March 21, 2018
Much of the news in recent ad forecasts has focused on digital’s ascendancy -- and no surprise, Magna’s new outlook calls for digital to become the majority of U.S. ad spending some time this year. But the other side of that story is the erosion of TV’s share of ad …
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Is anyone really surprised? With commercial time increasing from 12 minutes/ hr to more then 15 and most being totally irrelevant to the viewer, no wonder viewership is down. And each commercial break allows the viewer today to fill this ‘dead time’ with small screen time.
Larry, normally, I'd reply to your comment, not so much in TV's defense but, rather, to clarify some points and set the record straight on what's really happening. But I'm growing tired of explaining why TV is not exactly dead--or dying---as is implied by the report---again not by Joe but by Magna. Just for once I'd like to see what someone representing national TV---like from a TV network, for instance, has to say about the Magna report and whatever conclusions it has drawn. Any takers guys and gals from TV land?