Pro golfer Rickie Fowler is the new face behind a Grant Thornton TV campaign set to kick off tomorrow.
Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the tax, audit and advisory firm, which will air during the Dell Technologies Match Play Tournament (now ongoing in Austin, Texas) on Saturday the 24th.
Created by gyro Chicago/Denver, the spot is the first in a new campaign dubbed “Obvious Change,” which is part of the client’s umbrella “Status Go” brand platform. “Status Go” is about challenging the status quo in productive ways.
In the initial TV ad, Fowler is seen lining up a shot. His caddie offers an unusual suggestion when Fowler asks which club he should use. Copy reads: “Need solutions that make sense? Discover Grant Thornton.”
“What we hear from our clients is they’re tired of buzzwords and solutions not tailored to them,” stated chief marketing officer John Harmeling. “At Grant Thornton, we cut out the unnecessary jargon. We pride ourselves on being both practical and personal. Like Rickie, our firm is focused on getting the job done, and having a little fun along the way.”
In addition to its sponsorship with Fowler, GT has partnerships with the PGA Tour and The Players Championship.