After Arts & Letters Creative launched last year with inaugural client Google, the Richmond-based agency has now been officially appointed as AOR for Google Chromebooks without a formal review.
A&L will handle all creative and strategic duties for Google's laptop business to build the brand’s overall impact above and below the line as well as work in partnership with Chromebooks’ other agencies to fully integrate its message across all platforms.
The agency has been working in partnership with Google Creative Lab on a range of projects across the company, including Chromebooks' 2017 holiday campaign featuring a track that sampled the classic gospel song “Jesus Can Work It Out.”
"They’ve already proven themselves a seamless and agile creative partner, and they were the perfect choice to entrust with our marketing efforts as we move toward raising the bar of creative excellence across all of our brands," says Aude Gandon, global brand director, Google.
In addition to taking on the Chromebooks business, part of Google’s Platforms and Ecosystems Product Area, which includes Chromebooks, Chrome and Google Play, A&L will continue its relationship as a creative partner to the Google Creative Lab.