• by Ray Schultz , March 27, 2018

CleverTouch, a marketing automation consultancy based in Europe, has introduced Momentum -- a tool that facilitates email creation -- for use in Marketo’s Engagement Platform. The firm has also become a Marketo Accelerate partner. 

The product is designed to speed up the email process and facilitate cross-team liaison. 

With Momentum, email build requests are received through a single system and format, the firm claims. Marketers can develop emails without knowledge of HTML, and with little training, it adds.

Momentum’s email editor is customizable by each brand, and all assets are systematically approved by central Marketo specialists, the company says.

Amends can be made direct on the email, with a commentary system for cross-team collaboration.

The system sends notifications when new messages are posted, accelerating the sign-off process between field marketers and automation specialists.