• June 29, 2005

Digital in-store ad network operator AdSpace has hired three marketing and media industry veterans--Dominick Porco, L. Jeff Jensen and William P. Ketcham--to take on new leadership roles as the company shifts its marketing efforts to focus on local areas. Porco assumes the post of chairman, Jensen has become president, and Ketcham is now senior vice president of marketing and programming. Jensen and Porco were part of the team that built the in- store advertising division of NewsCorp, called News America Marketing, a distribution system for advertisers. They intend to take that model and apply it to the AdSpace Mall Network. AdSpace currently has 220 screens reaching over 300,000 consumers annually across the country, primarily through its strategic partnership with The Westfield Group.

--David Kaplan