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UK And US Are Mid-Table On Global Viewability, Sweden Leads

  • Campaign, Thursday, March 29, 2018 8:17 AM
The UK and the US are putting in a middle-of-the-table performance on viewability, the latest WFA's Global Viewability Benchmarking discovers. Campaign reveals the worst performer is Russia, with 32% of ads deemed viewable. Sweden is at the top of the table with 52% viewability. 

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