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7 Super Bowl Ads Make Top 10 Breakthrough List

by Nina Lentini @Nina_Lentini, April 4, 2018

Ace Metrix has released its quarterly round-up of outstanding creative. The list is based on breakthrough capabilities, which combines attention and likeability components. With over 2,000 ads tested in the first quarter, these top 10 ads represent the best of the best:.

Rank	Brand	Ad Title	Length	Attention Score	Likeability Score
1	Toyota	Good Odds*	1:00	836	795
2	M&M’s	Human*	0:30	785	786
3	Subaru	Love and Pets	0:30	781	789
4	Mountain Dew / Doritos	Doritos Blaze vs. Mountain Dew Ice*	1:00	791	755
5	Eukanuba	Healthy Dog	0:30	766	772
6	Verizon	Answering the Call*	1:00	785	753
7	Universal Parks & Resorts	Vacation Quarterback*	0:30	772	762
8	Jeep	Jeep Jurassic*	1:00	782	750
9	Comcast	Second Chance	1:00	767	750
10	Amazon	Alexa Loses Her Voice*	1:30	760	754

*Ads from Super Bowl 52

“Seven ads from Super Bowl 52 made it in the Top Breakthrough list for Q1,” the company said in a release, a significant increase compared to 2017’s Q1. Inspirational creative from PyeongChang 2018 and two ads with eye-catching, lovable pets are also among the top ten. It goes to show, viewers remain in favor of ads that make an emotional connection, entertain with visuals or celebrities, and, when all else fails, feature animals.”

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