Around the Net
Budweiser, Jim Beam Partner For New Beer
- Drinks Business Review, Thursday, April 5, 2018 8:01 AM
AB InBev’s Budweiser and Jim Beam have joined to introduce a limited-edition collaborative brew launching in the fall, Budweiser Reserve Copper Lager. Starting this month, the two brands will begin appearing together at bars and retail venues. Inspired by the “beer and a bourbon shot” occasion, the new on-premise cross-merchandising program will feature Budweiser and Jim Beam bourbon together.
