Around the Net
Everlane Knows How To Market To Women
- Washington Post, Thursday, April 5, 2018 8:01 AM
If Victoria’s Secret wants you to believe it makes lingerie for perfect angels fallen from heaven, then Everlane is hawking wares for the other 99%. The socially minded company, known for its basics, says it has a solution: cotton underwear designed to be comfortable. The items are promoted on its website with unaltered images of women of different shapes, sizes and colors — with full bellies, stretch marks and cellulite.
