• by Sara Guaglione , April 6, 2018

Domino Media Group is partnering with tabletop product designer and marketer Lenox Corp. to introduce a new dinnerware collection, called Domino by Lenox.

The collection will debut at New York’s April Tabletop Market in the Lenox Showroom. Domino by Lenox will be available for purchase in September. Prices will range from $15 to $90.

This is the second consumer product licensed by Domino Media Group, which publishes interior-design magazine Domino. The first was a bedding collection made in partnership with The Company Store. Domino also has published two books, in 2008 and 2016.

The Domino by Lenox collection features three sets of brightly colored products, called Optique, Technic and Gradiance.

Domino says the collection was designed with millennials in mind, with “a wink to vintage arcade games with both soft and bold color palettes and a mixture of simple patterns reimagined in vibrant combinations.”

“Our readers have a nontraditional approach to style and decorating their homes — more about self-expression and less about formality or following a rulebook,” stated Nathan Coyle, CEO of Domino. “Working with Lenox allows us to extend our insights to consumer goods that we know will delight.”

Optique is inspired by grids and digital screen pixelation and will be available on Domino.com, Lenox.com and boutique gift and specialty retailers. The Technic line reflects more radial, geometric fragments and the color wheel. It will be available exclusively at Bloomingdale’s stores and website.

Gradiance has a hand-painted feel and will be available exclusively at select Anthropologie stores and on its site.

The dinnerware collection is chip-resistant and dishwasher and microwave safe.